If you run a small business you probably already know how important it is to have a regularly updated blog on your site. Not only are blog posts a great way to position yourself as an expert in your industry, they also keep readers coming back to your site, increase the likelihood of them purchasing from you in the future, and give you a constant stream of new content to share on social media.
Constantly coming up with fresh, creative ideas can be a grind, though. I know; I’ve been running an award-winning travel blog for more than six years now, and even I sometimes find myself sitting in front of a blank Google doc feeling like I have absolutely nothing to write about.
Worry not. This list of business blog post ideas, written specifically for small business owners just like you, will help you cut through that writer’s block and have you creating some highly engaging new content for your blog in no time.
39 Brilliant Small Business Blog Post Ideas
1. Showcase one of your new products or services or introduce some new products or services you’ll be offering this year.
2. Think some of your best content is hidden in the archives? Compile a list of your most popular blog posts.
3. Many people will be making New Year’s resolutions in January – why not write about how the products or service you offer can help them reach their goals? Go for helpful rather than a hard sell.
4. Get personal: talk about what inspired you to become a business owner and how you went about making it happen.
5. Provide a free template, checklist or other downloadable asset that will be useful to your readers.
6. Answer a list of frequently asked questions about your business – link to this from your ‘About’ page so future visitors to your site can always find out more about you.
7. Write about what mistakes you’ve made and how you’re overcoming them in the coming year.
8. Share a collection of customer comments and testimonials. Write about what you’re doing well, and how you hope to improve in the next twelve months.
9. Talk about trends: writing about how things are evolving in your industry helps to convey authority.
10. Go behind the scenes and give readers a video or photo tour of your office or shop.
11. Give your company a human face by profiling staff members, whether they’re long-standing employees or new to the company.
12. Start a ‘How to’ series based around your products or services. It doesn’t have to be salesy. Helpful series are a great way to turn casual readers into blog subscribers.
13. Share your highlights. What were the big milestones in the history of your company? Talk about how an important moment changed your business or outlook.
14. Is there more than one way to use your product or service? Let your readers know
15. Write about how you came up with the idea for one of your products or services. Make sure to mention any staff members or industry experts who helped you along the way.
16. Are there a bunch of misconceptions people seem to have about your industry or the people working in it? Debunk those myths.
17. Write an opinion post about your predictions for your industry.
18. Talk about the industry leaders who inspire you – make sure to let them know you’ve included them in your post by Tweeting or emailing them.
19. What makes you different from your competitors? Is it your hiring methods, your company philosophy, or simply the effect your products or services can have on the lives of your customers? Write about them!
20. Let your readers into your daily life and write an hour by hour account of a typical day at your company.
21. Make your content newsworthy. Are current events affecting your industry? Can you link what you do to something being talked about in the news? Give your opinion and potentially offer a solution.
22. Has your business received a particularly exciting piece of press coverage recently? Write about how that came about, from emailing journalists to how being featured in the media has had a positive effect on your business.
23. Talk about how your business got its name – extra points if you’ve got a few ideas you can share that didn’t make the cut.
24. What are the common mistakes you see being made in your industry?
25. Have you just started using a new social media channel? Talk about how you’re planning on using that channel for your business and ask your readers for their opinions.
26. Is there new legislation that might impact your industry? Write about its potential effects, positive or negative.
27. Talk about the biggest lessons you’ve learned – these can be about business lessons or personal lessons. Don’t be afraid to be honest with your readers.
28. Round up some key takeaways from a conference or industry event you attended.
29. Share your favourite quotes and why they resonate with you.
30. Ask a question on Twitter or on your Instagram Story and share the results.
31. Post a photo round-up from a recent event you’ve hosted.
32. Got an event coming up? Use your blog to write about your plans for the event with a strong call to action to get people to either buy tickets or sign up.
33. Write about how other companies do something successfully. They don’t have to be companies in your industry, just highlight what it is you think they do really well.
34. Share some company news.
35. Have you recently taken on a new client? Let your readers know – make sure to check with your new client first!
36. Similarly, has a recent client project been a success? Write a case study that includes what you wanted to achieve and how you met those goals.
37. Who are the best people in your industry to follow on Twitter? Create a Twitter list and write a post about it – make sure to include your business too.
38. Running a competition across social media is a great way to increase engagement and followers. Why not create a content and write about it on your blog? Make sure to include a link to where people can enter.
39. What’s the one thing you wish you’d known when you started your business? Share it with your readers.
Hopefully that’s enough to get you started! Let me know if you end up writing about one of these topics on your blog, I’d love to read it.
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