If you run a small business you probably already know how important it is to have a regularly updated blog on your site. Not only are blog posts a great way to position yourself as an expert in your industry, they also keep readers coming back to your site, increase the likelihood of them purchasing […]
How To Create Customised Instagram Story Images
Have you been using Instagram Stories for your small business? It doesn’t have a place in every company’s social media strategy, but if you are going to use it it’s worth doing properly, with customised Instagram Story images that reflect your brand’s look and feel. Sure, it’s easy to create images in the Instagram app; you’ve […]
Six Summer Social Media Tips To Make Your Business Shine
Summer is finally here! But before we all get too excited about the warmer weather and the prospect of a well-earned holiday, it’s time to make a few tweaks to your social media content that reflect the change in season. So grab your social media plan and get ready to start implementing these summer social media […]
How To Create A Social Media Plan For Your Small Business
We’ve all been there. You begin with the best of intentions; tweeting, posting photos on Instagram, and generally using your businesses’ social media channels to connect with potential clients, engage with your network, and increase visibility of your brand online. And it works. Your followers increase, your engagement goes up. You’re winning at this, right? […]
Case Study: Pastille Beauty Bar, Leeds
In April, I had the pleasure of working with Leeds city centre’s leading independent nail salon, Pastille Beauty Bar. While the success of the salon had focused on Pastille’s commitment to excellent customer service and the highly trained team carrying out nail, brow, and lash treatments, salon founders Abra and Erene were keen to give the […]